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I remember starting my first blog in my early 20’s. I thought it would be the coolest thing. It ended up being clunky, ugly and pointless. But that wasn’t going to stop me. A couple years later I forgot about that and started another one.
That time around it looked better, but after a few months, I abandoned ship. This vicious and horrible cycle has happened 5 times. You heard right…5 BLOGS!
You must be thinking, “Homegirl, let it go. Maybe blogging isn’t for you…” And that’s how I felt on the inside.
I was a blog failure. 5 unsuccessful blogs under the age of 32.
Inside of me, there was this thing about blogging that attracted me. I loved the idea of teaching and helping others out.
But I was going about it all the wrong ways.
So, this time I decided to do things right. I decided before I even attempt another blog I am gonna learn from my past and do my homework.
Once I started to learn and reflect. I found these 5 things that I did wrong. And I want to share them with you! My hope is that this will help your blog become more successful.
5 Reasons Why I Failed At Blogging
1. Lack of Focus
When it comes to blogging being vague or unsure of your focus can head your blog into the failure zone.
If you can’t answer the three “W’s” of your blog, then you will never have any direction. Which means you will end up nowhere.
Here are the three “W’s” you need to ask yourself:
- WHO – Who am I writing too? Who is my audience? Try to create and avatar to help you pin the exact kind of person you are trying to reach out too.
- WHY – Why do I want to do this? Why do I want to reach out to my “who”? Why blogging?
- WHAT – What is my blog going to accomplish? What are the topics I want to write on?
Answering these will help you gain real clarity and vision.
2. Making It About Yourself
Wait, isn’t that what blogging is all about? Like don’t I share my life and process stuff I have been thinking about?
Well, yes but technically NO. I didn’t get this till I started, Think About Such Things. If your goal is to just share stuff with family and close friends then that will work.
But if your vision for blogging is a little broader. And you want to impact people and even monetize your blog. You are going to have to stop making your blog about yourself.
Sharing parts of your life in a blog is a great way to illustrate things. But your goal should be how you can better your “WHO.”
If a post doesn’t help your “WHO” then guess what….. DON’T WRITE IT!
3. No Game Plan
Number 3 & 4 work hand in hand with each other. But we will look at #4 shortly.
When there is no game plan then the majority of the time you are doing things on a whim. That never works out well.
I love the quote from the businessman, Alan Lakein:
“Planning is bringing the future into the present so that you can do something about it now.”
If you dream of an influential blog, that is impacting people and creating an income for you. Then you need to start to plan out a strategy.
This is when you start to answer the, “HOW.”
- How am I going to get from point A to point B?
- How many times will I be posting?
- How am I going to reach people?
- How can I learn more about the topics I am writing about?
Creating a game plan with action steps will help your blog grow tremendously.
I can not tell you how many time I have failed in this area. In the past, I was never consistent with my blogging. It was basically whenever I felt like it or I had some kind of writing assignment. It was BAD.
If you want to build and grow your blog you have to be consistent with your posting and updating of your site.
This is where #3 plays an important role. When you have a game plan and action steps set it makes it easier to be consistent.
The second thing that is super helpful is having an editorial calendar. Now, don’t let that scare you. It’s a calendar or planner that you can use to create a schedule when you will post and change things on your site.
You can use either a paper planner/calendar or a digital version. Whatever fits you best. For me personally, I am a big fan of paper planners. I like using erasable pens because I tend to like to move things around. These are my favorite ones: Pilot FriXion Clicker Retractable Erasable Gel Pens
I never knew you could be unprepared for blogging. I figured you get a site and start writing. Once again I was very wrong.
There is a lot that goes into blogging. One of the biggest things that helped me was learning from other bloggers. I started following blogs I liked to see how they did stuff.
I started searching on Pinterest and Google about blogging. I read Ruth’s Book, How To Blog For Profit: Without Selling Your Soul. I found a wealth of information and resources. All of a sudden I felt way more equipped to do this.
Taking that time to prepare and learn about blogging before diving in helped me. I was able to go into blogging knowing exactly what was required of me if I wanted a successful blog.
So, take your time a prepare yourself. Take a week or a month before you launch and research blogging.
If you already have an established blog. Go and check out some books and articles to help you better your blogging. It’s never too late!
I hope these 5 things I have learned help you have a successful blog. Please, also share a comment what is the biggest thing you learned from being a blogger.